Caught between the bygone charm of traditional marketing and the charisma of digital glory? Thinking which one is better?
Well, in today’s world one who succeeds is the one who implements simple and effortless marketing strategies.
But, the ultimate question which haunts the minds of the entrepreneurs and their marketers is which marketing strategy they should adopt to achieve success in their ventures. To know which one works best for you, it is important to understand the nuances of both traditional and digital marketing.
Digital Marketing vs. Traditional Marketing
Digital marketing is a raft of internet marketing techniques such as:
- Search Engine Marketing (SEM),
- Search Engine Optimization (SEO)
- Link building.
It also includes:
- Short messaging services (SMS),
- Multimedia messaging service (MMS),
- Call backs and on-hold mobile ringtones, optical disks, e-books and games.
These strategies help in engaging potential customers and other prospects through digital channels for creating brand awareness.
The approach of traditional marketing is far different, but a tried and tested route for many decades. The traditional tactics of marketing include print advertising, ads on television and radio channels, billboards, business cards, posters and so on.
The difference between digital marketing and traditional marketing is extensive and far reaching, although their ultimate goal is to engage probable consumers and generating brand publicity to escalate your business a notch higher.
Is digital marketing better than traditional marketing?
“Together apart, the wheels of a cart” – both digital and traditional marketing have the same objectives and goal, but the strategies applied are different and divergent. However, with the advancement of digital technologies, the digital route is getting predominant and triumphing over its predecessor with ease. Obviously, there are reasons to support this statement.
The following factors which will enlighten you about the new tools and tactics of digital marketing.
1. Low cost, high speed
Unlike traditional marketing which is expensive and time consuming, going the digital way is highly beneficial and a much desirable route. Digital marketing is economical and fast. Used by small businesses too, it fits into the budget strategy of one and all.
2. Higher visibility
With the use of social media networks like Facebook, Twitter, Google+ and others, the online visibility of the advertisement increases without much effort. This never happens in traditional media.
The pace of visibility in traditional marketing is slower. This give digital advertisements an undeniable advantage of the 21st century.
3. 24X7 advertising availability
With digital marketing your advertisements get a 24/7 exposure all the year round. This has an added advantage, as it enables your brand to reach a wider range of audience, all over the globe.
With traditional media, such global reach will take time as 24/7 exposure is just out of question.
4. Checking advertisement success rate
It’s a marketer and entrepreneur’s delight to measure the results of the strategy they have adopted for their advertisement.
Was it a success?
This can be quite effectively analyzed with data in digital marketing. With Google Analytics, you can measure how many people actually visited your site and decided to convert. How long visitors stayed in your website can also be measured, accordingly.
However, getting real time results in traditional marketing is difficult and at times, downright impossible.
5. Check ROI (Return of Investment)
Advertisements are nothing but brand publicity, in order to entice the consumers to purchase a particular product. This results in business growth with monetary gains. Advertisements are investments made for financial benefits.
When opting for digital marketing, the return of investments (ROI) becomes visible in a very short period.
But with traditional media, you need to wait for a longer period of time.
6. No shelf life
In case of traditional media, the shelf life is limited. Print ads die out within hours. TV ads die within weeks. In case the advertisements are really good and engaging, it lasts a bit longer.
Nevertheless, digital marketing has an undue advantage. Once the ad is posted, it stays there unless someone deletes it. On top of it, in online media you can share and put up an advertisement you like, again and again, for others to see and appreciate it.
In fact, the ripple effects of digital marketing are so fabulous that within hours the content or the advertisement goes viral and the brand gets famous in no time at all.
7. Communicate with your consumers
A two-way communication is a wonderful strategy to get your potential consumers interested in your product and take notice of your brand.
In traditional marketing, communication happens only in one direction with one person (the product) interacting with a large group (the target audience).
Digital marketing focuses on multi-directional communication. This makes it easier for brands to convey message to the customers. Also, this keeps the consumers engaged and more focused on your product, ensuring your brand’s success.
With the communicating forum being public, it’s a good platform for fetching in new customers and turning them into regular clients for your brand.
Balancing the two and get the best of both worlds
In the present scenario, traditional marketing might have suffered, but it is certainly not dead. Digital marketing is flexible and instant, ticking all the right boxes with its cutting edge strategic planning.
Propositions which incorporate both traditional and digital marketing strategies in a cohesive package have proven to be the best ones, attracting the desired target market with minimum effort and time.
The tried and tested approach of traditional marketing has its fan following but in today’s fast paced world, the preference is always for digital marketing. Therefore, to make your brand the best, standing high and tall among all other competitors, a proper balance is necessary between both marketing strategies with more emphasis on the digital one.