It’s true that most of the profitable niches already have a lot of people marketing in them.Which is NOT a bad thing as it shows it’s a healthy market, with lots of products and customers.And means there’s money to be made.And usually enough money for everyone to get a piece of the pie.All it means is if you want to compete you simply have to find your own smaller sub-niche, where there’s still lots of demand but much less competition.
Finding sub-niches is easy when you know these 8 profitable niche research hacks…
Firstly, What Exactly Is a Sub-Niche?
Before we dive right in let me briefly explain what a sub-niche is so we’re both on the same page.
A sub niche is simply a smaller segment of the market.
So for example weight loss is a big, general, market rather than a niche.
Weight loss for women is more niche but still quite broad.
Weight loss for women who’ve recently given birth is a sub-niche.
It’s specific and focused and caters to a very particular sub-section of the wider weight loss market.
- Pet Care > Dog Care > French BullDog Care > Breeding French Bulldogs
- Making Money > Online Marketing > Traffic > SEO > SEO for ecommerce sites
You’ll always have much more chance of success if you drill down into a sub-niche of a popular wider market.
If you just try to appeal to everyone and anyone in the wider market where there’s already a LOT of competition, usually from established brands too, you’ll struggle to get success.
So always strive to go more niche using these 8 easy tricks…
Here’s 8 Hacks To Find Profitable Sub-Niches:
Simple Google Searches Reveal Gold You Might Have Missed
Let’s continue using the “weight loss for women” example. Go to Google.com, enter your “weight loss for women” and Google suggest instantly suggests some sub niches for you.
- Weight loss for women over 50
- Weight loss for women over 40
Then hit enter and go to your search results.
Scroll right to the bottom of the page and you’ll see “searches related to..” section…
7 potential sub niches using a basic Google search.
- weight loss for women in their 20’s
- weight loss supplements for women
- weight loss pills for women
- fast weight loss for women
- meal plans for weight loss for women
You can take it one step further and use UberSuggest which scrapes the Google Suggest feature based on your keyword and gives you EVERYTHING people have searched for.
Potentially hundreds of sub niches will be revealed. See how easy it is?
Let’s move on to the next point…
Wikipedia Is A Treasure Trove Of Niche Ideas You’re Missing
Wikipedia is a great resource to discover profitable smaller niches within big markets.
Go to Wikipedia.org, enter your niche into the search bar and hit enter. Wiki will return what it thinks are relevant results.
I used this trick to find out more about beekeeping for my Niche Hack report.
Look at the different niches Wiki reveals to us on the search result page.
- Checkerboarding (beekeeping technique)
Again you can take it one step further by clicking on some of these results for more information.
Click on the main ‘beekeeping’ result and the first sentence tell us…
“Beekeeping or apiculture’
So now we know beekeeping is also known as apiculture giving is a whole new term to search with. Look at the table of contents and there’s more niches revealed….
That’s at least 17 from one search on Wikipedia. Think about all the others that will pop up from checking out the pages on all the various sub-niches we’ve just found.
Point 3 reveals a gold mine of buyer niches…
Use Amazon To Mine Buyer Niches That You’re Overlooking
Amazon is another easy place to find them. Enter your niche or product of choice into the Amazon search bar. Much like Google does Amazon suggests products to you.
Using “lawnmowers” as an example, look what they suggest to us…
- Self propelled lawnmowers
Then hit enter and they’ll tell you even more…
Look at the ‘show results’ section on the left hand side of the page.
It lists sub-categories:
Click on any of these sub-categories and more are revealed.
Look what else you can do with Amazon…
Get A Sneaky Peak Using Amazon Book Look Inside Feature
Head over to the books section of Amazon. Enter your niche into the search box. A range of books on the topic will be revealed; click on the book cover to ‘look inside’ the book.
Go to the contents page of the book. Check out the different chapters in the book – all sub-niches.
I searched for internet marketing and the first result was a book called ‘Digital Minds’
The contents chapter revealed the following…
- Landing page optimization
And various more. All great topics to be explored.
Point 5 shows how to find crappy products but turn them into gold…
Use Crappy PLR To Find High Quality Niches
PLR content (public label rights) has a bad reputation for being junk and rightly so. Most of it is badly written and not fit for sale. However it’s not all bad and even bad PLR has it’s uses for finding sub-topics.
Go to any PLR store, I use PLRStore.com as an example. Down the right hand side of the page they have scores of different categories.
A lot of these are fairly targeted niches themselves but you can find even deeper sub-niches by clicking on them. The first on the list is ‘Acne’. Click on it.
Articles pop up on a variety of different acne subjects. Many of these are sub-niches. Rinse and repeat (excuse the pun) with the other categories.
Then go do point 6 here…
Explore Your Favorite Blogs & Then Steal Their Ideas
This is a great way to find sub-topics using blogs. Go to any blog in your niche. You can find them using Google by simply searching “YOUR NICHE + blog” if you don’t know any in the niche you’re interested in.
Or even search “Top NICHE blogs” and you’ll find lists of the best blogs on the topic, usually, as you can see below…
Then look at which categories the blog is split up into. Many will have them either along the top or down the side of the page for you to click on. These different categories are often sub-niches.
For example, here’s NicheHacks and it’s categories:
Point 7 reveals an easy way to get more popular sub-niches…
Profit From Forum Sub-sections You Visit
Nearly all niches have forums and they can be an easy way to find smaller niches within a niche.
Go to any major forum on the topic you’re interested in and simply look at the different sections the forum has.
I typed in ‘guitar forum’ into google and found Ultimate Guiter.
Look at all the different sub-sections the forum has…
- Guitar accessories and gear
All potential smaller niches you can explore.
And point #8 is one of my favorite ways to find profitable niches that pay up to 75% commission…
Find Profitable Digital Product Niches On Clickbank Easily
The Clickbank market place is packed full of digital products on almost every niche imaginable. It’s another great resource for finding sub-topics.
Go to Clickbank.com
Then click “affiliate marketplace”
Down the left hand side is some broad categories and markets. Pick the one that most appeals to you or where your niche belongs.
And then click on the white arrow to reveal more sub-categories. Then choose the most relevant category.
I choose health and fitness > women’s health.
Now scrolling through looking at the products I can see:
- Natural breast enlargement
And that’s just on page 1.
If you keep going through the 8 pages of results you’ll find dozens more. Lots of profitable sub-niches in the women’s health market as you can see. And let’s quickly wrap things up…
Using these 8 ways by themselves or in a combination with each other can easily reveal hundreds of profitable sub-niches to you. Most of them you’d have otherwise never have known about especially if you aren’t knowledgeable in the niche you’ve chosen. Or simply pick one of the sub-niches revealed in this post and take action on it.
By carving out your own sub-niche you can differentiate yourself from the masses who choose to create online projects around vague, broad, and obvious markets that are already tough to compete in. Drilling down and being as specific as possible allows you to become the authority in your field and the go to site on your subject over the sites filled with vague information aimed at everyone and anyone. So use these 8 hacks to good effect and watch as you dominate your competitors.