These are the common but necessary things to be done to improve your WordPress onsite SEO.
The title tag is the most required technique in all HTML documents. It describes the type of page, which will display in the browser’s toolbar as well as appear in the search engine results. The title should be expressive that supports search engines to recognize your page for similar search queries. To use your focus keywords or some of it’s part is must to use in your title tag.
Meta description is the 2nd essential onsite SEO technique to assist your web page to help search engine in order to appear your site in search results. This is the summary of your whole content that must contain your focus keyword. The description also appears in the SERP results.
When it comes to use keywords in your content or article body the percentage of using keyword in the content is known as keyword density, this is the number of keyword use in your per 100 words. The SEO experts think we should use a unique keyword for each page thought our text. Using LSI keywords like synonyms or phrases may help you to increase keyword density without spamming.
H1 and H2
H1 heading would be the major title of your page with the HTML tag <H1>Title</H1> that emphasizes the main topics and keywords of a page or post. H2 headings are sub headings we can use in in our body and connected keywords to a sheet.
SEO Friendly URL Structure
Your web page URL must be SEO friendly that must describing what the page about, it must contain your keyword that would be the part of your title.
Bad SEO Example: site.com/pages/c/ssiFEcus231
Good SEO Example: site.com/pages/about-us